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12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

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2019: What To Take Forward And What To Leave Behind

PYMNTS

For bridge millennials, those consumers between the ages of 30 and 40 who are the first generation of connected consumers with spending power, those percentages are even higher: 31 percent own a voice-activated device, 55 percent of whom used it to make a commerce purchase in the week we asked them to report on their purchasing experiences.

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