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Calling All Startups: Reinvent the Mortgage Process (Please)

Fintech Labs Insights

The poster child for bad UX was the denial of a mortgage to previous Fed chairman, Ben Bernanke last year. Home-Account ( Fall 2009 ) which was acquired by Bills.com in 2010. Lending Tree : Mortgage rate tracking tools & lead gen. I had similar trouble last Fall , despite almost 20 years in the same home and job.

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The 2019 GonzoBanker Awards

Gonzobanker

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. Even with worries around an allegedly discriminatory algorithm, Silicon Valley UX met big bank Wall Street money in slick onboarding that has our attention.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

In each instance, we tore apart the UX and UI of each tool, looked at their growth and revenue numbers, pored through interviews with founders and early employees, researched their public reception, talked to employees, and did our own math. In 2009, the app hit a million users and was one of the top 20 apps in the App Store that year.

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