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FinovateFall 2017 Live Blog – Day 2

William Mills

VERY Cool mobile, user experience. they also have an “early warning” function that might alert a user that a sector might have some change in news and you may need to make investment changes to address. “Our model goes back to 2005” William. I believe it, but it’s still bad news. Cool name and branding.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The idea of having a wide range of choices is central to the traditional razor shopping experience, but Harry’s proves this isn’t what people want. Their products may be just Good Enough in most cases.

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