Remove 2005 Remove Branding Remove Digital Strategies Remove social media
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32 Corporate Innovation Labs In Retail

CB Insights

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Founded: 2005. Notable Projects: Unilever’s Knorr brand partnered with Novalia to create interactive signage in point of sale displays. Notable Projects: Kellogg’s NYC has embraced social media.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

As a result, the company’s web traffic and sales conversion rates were lower than its competitors’ rates; its social media presence was limited; and its existing CRM tools failed to capture online insights to help the company better engage consumers. Visibility into what happens during that process is highly limited.