Killing The I-Bank: The Disruption Of Investment Banking
CB Insights
OCTOBER 26, 2020
Unity Software, a software platform aimed at video-game developers, pursued a bidding-based approach to its IPO in September 2020, similar to the process used by Google when the search giant went public in 2004. Unity relied upon a bidding system managed by Goldman Sachs, in which prospective investors were asked to bid on shares in Unity.
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