Killing Strategy: The Disruption Of Management Consulting
CB Insights
MAY 10, 2018
Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. For example, if a new CPG brand is trying to figure out how to price its products, it has a fairly routinized problem on its hands.
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