Product Profitability Anyone? The JFB Pro-Growth Matrix
Jeff For Banks
APRIL 9, 2011
His topic: Leadership. This style of decision making was romanticized by Jack Welch in his popular 2001 book: Jack Straight from the Gut. One such firm is the Boston Consulting Group (BCG), creator of the Growth-Share Matrix that depicts the potential for a company''s products based on growth prospects and market share.
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