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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It took us five years to dispel the baggage that came with our business model,” founder and CEO Kenneth Lin told First Round Review. “We In fact, while these features add value for those who need them, they make the apps harder to navigate and use for those who don’t. We had to invest in tools explicitly to turn this around.”.

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