article thumbnail

Target’s Rapid Reset

PYMNTS

They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials. Looking at the data, a significant minority of bridge millennials report Amazon as their preferred shopping destination (19 percent), while a full a 50 percent noted that their preferred commerce experiences are omnichannel.

article thumbnail

The eCommerce Bachelor: Which City Will Get The Rose?

PYMNTS

only Arkansas, Hawaii, Montana, New Hampshire, Wyoming and the Dakotas did not apply. Pittsburgh, Pennsylvania. In the vein of young romantics crafting elaborate prom-posals for their beaus, 54 North American states, districts and territories are courting the eCommerce giant, and courting it hard. (If In the U.S. Birmingham, Alabama.