How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers
PYMNTS
DECEMBER 6, 2018
The big idea is that this is teaching us to think differently,” Gass noted in a recent interview. Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds. We’re Middle America. We want to own the middle.”.
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