Surprises from the Consumer Financial Decision Making Conference (Behavioral Economics)
Celent Banking
JUNE 5, 2015
An event geared towards academics, its rigor is a refreshing complement to the work that I see from market practitioners at traditional industry shows. These “UX” nuances matter, and refining the details of the user experience will be hugely important. There is no such thing as the “right thing” for everybody.
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