Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
Independent Banker
FEBRUARY 28, 2022
The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. FI Works’ intelligent targeting. FI Works in Little Rock, Ark., When appropriate, the engagement can be escalated to a video call and/or a co-browsing session.
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William Mills
APRIL 27, 2017
Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. @infocorpgroup. www.infocorpgroup.com. They are focused on delivering customer love, I’m all for that as a business objective. I like this idea.
Fintech Labs Insights
APRIL 30, 2015
HQ: San Jose, California. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. HQ: San Francisco, California. Why it’s great. Our platform brings innovation to mobile card services. Founded: 2011. Founded: 2013.
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.
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