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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. IncredibleBank in Wausau, Wis.,

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. @infocorpgroup. www.infocorpgroup.com. I like this idea.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. ” — William Castro, Senior Assistant Manager for 17 years, Hobby Lobby. We happen to be in both.”

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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Money Amigo makes managing money fast, fair, and friendly. HQ: San Jose, California. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. HQ: San Francisco, California. Why it’s great. Founded: 2015.