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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

More than 30% of Credit Karma’s 5 million monthly site visitors don’t come to Credit Karma for the main product, which is short-term loans — they come for the free tools. At the time of acquisition, it had 700,000 users and had processed about $12 billion in transactions since its launch in 2013. in impressions.

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