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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Instead, PFM tools operate according to something more like what you might call “quality of life effects.” Oklahoma — #12 in Credit Karma searches. Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires. Acorns built its CAC-lowering referral program in two parts.

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