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Weirdness Is Currency In The Attention Economy

PYMNTS

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101
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The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry

CB Insights

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. Once these retailers spot a new trend, they can deploy their hyper-rapid design and supply chain systems to bring the trend to market as quickly as possible. Social media accelerates that cycle.