NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
PYMNTS
APRIL 14, 2016
It’s been widely reported that, at $10 million, Twitter’s offer to the NFL was one of, if not the lowest, on the table. In 2015, Yahoo forked over $20 million for the rights to live stream a single game — and not a particularly exciting one between the Buffalo Bills (yuck) and the Jacksonville Jaguars (yuck again).
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