PYMNTS

DECEMBER 6, 2018

Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds. The brand, according to President Sona Chawla, takes what it calls a “surgical approach” to innovations. We’re Middle America. We want to own the middle.”.

Millennials 109

Millennials Branding Milwaukee Retail 109

PYMNTS

FEBRUARY 24, 2020

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.

Tools 146

Tools Milwaukee Millennials social media 146

PYMNTS

DECEMBER 12, 2019

Both of those demographics surprisingly beat out millennials, at 53 percent, and Gen Z, at 46 percent. Bloomberg reports that it offers a bevy of innovative options intended to entice customers into spending more time shopping. It now has 85 stores and will soon add another when its Milwaukee location opens.

Retail 131

Retail Milwaukee New York City New York 131

PYMNTS

OCTOBER 9, 2018

Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. Kroger and Amazon are hardly alone in their efforts to introduce more ways for consumers to shop for groceries.

Seattle 139

Seattle New York Milwaukee Online 139

PYMNTS

SEPTEMBER 27, 2016

According to CMO and the 2015 Adobe Mobile Consumer Report , the “mobile elite” — those who want to lead a mobile-first lifestyle, such as millennials and Gen Xers — want to conduct their banking and finances on mobile, book travel on mobile and engage in eCommerce on mobile sites.

Mobile 100

Mobile Payments Los Angeles California 100