Autopsy Report: 9 Startup Failure Stories And What We Can Learn From Them
CB Insights
MARCH 6, 2019
But despite the popularity of its sock puppet mascot, the online pet supplies retailer went out of business just 9 months after its Super Bowl ad, doomed by an untenable business model and the bursting of the dot-com bubble. With lower costs and a bigger market to sell to, a new crop of online pet supplies retailers eventually emerged.
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