How A New Name Sparked An Unattended Retail Turnaround
PYMNTS
JANUARY 8, 2020
Case in point, Stockwell: a self-service retail venture that got off on a very wrong foot with customers by, among other things, choosing the wrong name. The Washington Post branded Bodega the most hated startup in America. When Stockwell launched in September of 2017, it went by a different name: Bodega.
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