Team USA Launches Omnichannel Strategy For Olympic Retail
PYMNTS
FEBRUARY 6, 2018
Through a pop-up store in New York City, consumers are able to browse and buy gear from official Olympic sponsors, such as Nike, Swatch and Oakley. In addition to running Team USA’s pop-up shop — and eCommerce site — Fanatics is a major player in the licensed sports apparel market, selling fan merchandise for U.S.
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