We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
While Mint was still getting ready to launch, founder Aaron Patzer’s team started seeding interest in the product through the then-emergent practice of content marketing. Google Trends data shows that both inbound and content marketing, at the time of Mint’s launch, had hardly been studied. And it worked.
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