Why The Next Big Connected Commerce Play Is Television
PYMNTS
DECEMBER 11, 2017
That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34. And who tend to operate in national, and often regional, footprints.
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