article thumbnail

2016 State of Content Marketing in Fintech

William Mills

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

article thumbnail

FinovateSpring 2017 Live Blog – Day 2

William Mills

We’ve worked with MX (then MoneyDesktop) in the past and these folks have ALWAYS done terrific presentations at Finovate. Seems like a pretty straightforward application of marketing automation and predictive marketing. I’ll try to stop by their stand and see if they have any U.S.banks as clients. 12:38 pm MX.