What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. Quibi also improved on the standard means of delivery, investing in a technology called Turntable to make mobile TV-watching easier. Quibi needed to move users above the FBM action line.
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