What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level.
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