Uber and Lyft Drivers Could Gain Access to Digital Ad Revenue
PYMNTS
MAY 31, 2019
As the report notes, “Firefly’s digital screens, which display geotargeted ads for national and regional brands based on driver routes, area demographics, and traffic patterns, tap into the fast-growing global out-of-home ad market. At the other extreme, 44.4 percent of gig workers aged 65 and older were paid via paper checks in Q4 2018.
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