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Facebook Tracks In-Store Purchases To Create Targeted Ads

PYMNTS

Facebook is using purchase data from retailers to gather information about what people buy in physical stores, Business Insider reported on Monday (Dec. Retail companies are sending Facebook its customers’ names, contact information and details about purchased items, so the social media giant can target ads accordingly.

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Misfits Market Founder On Rescued Produce As A Subscription

PYMNTS

He seeks to find produce that might otherwise go to waste and sends it to customers in five different states – Pennsylvania, New Jersey, Delaware, Connecticut and New York. To educate consumers, the company shares the story of each piece of produce through email and social media, explaining why a product is “misfit.”

Marketing 134
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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

In the past decade, restaurant and bar purchases have grown at twice the rate of general retail spending. An enormous part of By Chloe’s success is that its dishes and restaurants are optimized for social media. That’s not a new development. Photo credit: Tasting Table. Tesla charging locations. Photo credit: Tesla.