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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The end-to-end user experience, however, is so much better that it elevates them above their traditional competitors. Now I’ll definitely have it as a next purchase.”

Video 78