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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

For personal finance tools, pre-launch marketing is where you lay the foundation of your product. Many fintech companies out there are trying, very literally, to become the next Mint.com. Design matters in fintech because design is central to a website’s credibility. Mint has a classic success story.

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