We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
For personal finance tools, pre-launch marketing is where you lay the foundation of your product. Many fintech companies out there are trying, very literally, to become the next Mint.com. Allowing users to “cut” by referring other users was an innovative idea, and it worked. Mint has a classic success story.
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