Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly
PYMNTS
APRIL 19, 2016
But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.
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