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Aim bank distribution and marketing where customers are going to be

Accenture

Transactional trust used to be consistently high across the banking industry, but now consumers are telling us that it is a point of competitive differentiation, so cyber security is no longer just a hygiene factor, it’s a customer acquisition tool. The survey also showed a paradox around attitudes to branches.

Marketing 150
article thumbnail

Aim bank distribution and marketing where customers are going to be

Accenture

Transactional trust used to be consistently high across the banking industry, but now consumers are telling us that it is a point of competitive differentiation, so cyber security is no longer just a hygiene factor, it’s a customer acquisition tool. The survey also showed a paradox around attitudes to branches.

Marketing 150
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Prepaid’s Summer Of Uncertainty

PYMNTS

And for some consumers, especially millennials, that’s just not their choice.” ” Fauss emphasized that the National Branded Prepaid Card Association doesn’t stand against regulation – they think it helps everyone if there are clear guidelines the industry operates under. Who Uses Prepaid Anyway?

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