What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
But while Quibi was aiding users’ ability to watch TV, it was hampering access in other ways. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. Quibi needed to move users above the FBM action line.
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