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Surprises from the Consumer Financial Decision Making Conference (Behavioral Economics)

Celent Banking

The devil, of course, will be in the details of implementation (an undercurrent running through the conference itself). These “UX” nuances matter, and refining the details of the user experience will be hugely important. Here are a few other tidbits that I’ll expand upon in the full report: People don’t like to pay taxes (no surprise).