NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
PYMNTS
APRIL 14, 2016
In 2015, Yahoo forked over $20 million for the rights to live stream a single game — and not a particularly exciting one between the Buffalo Bills (yuck) and the Jacksonville Jaguars (yuck again). But, of course, these numbers pale in comparison to what the NFL’s traditional cable broadcast partners pay for rights to show its content.
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