Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 127

Marketing Automation San Francisco Conference Marketing 127

Gonzobanker

MAY 14, 2018

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. The event included a mix of CLOs, COOs, CEOs and board members, not mainly CMOs anymore.

Branding 140

Branding Industry Apple Marketing 140

Gonzobanker

DECEMBER 19, 2017

While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. The Get Outta Dodge (and Focus) Award – Goes to Capital One for exiting a significant mortgage business to focus on cards and direct banking.

Conference 114

Conference Industry Community Bank Community 114

Gonzobanker

JUNE 26, 2019

At Dreamforce last year, Pete DuPré, CIO of Elevations Credit Union , took the stage to offer up one of the most enlightening and real experiences discussed at the conference. Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements.

Idaho 144

Idaho Michigan System Lending 144

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Gro brings a solid digital account opening platform, something Q2 was pursuing internally. So How Does Gro Fit In? .

Fraud 124

Fraud Austin Fintech Lending 124