SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World
PYMNTS
NOVEMBER 26, 2019
It catered exclusively to Sacramento Army Air Corps employees when it started in 1940, but the world has changed significantly since then — as have members’ expectations. SAFE has been delivering on-demand experiences since 2016, when it launched a targeted marketing function on its mobile app. Crunching The Numbers .
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