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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Mississippi — #1 in Credit Karma searches. This practice of serving underserved communities has become a foundation of Credit Karma’s business model: “There are a lot of families struggling to make ends meet,” Lin says. “To Louisiana — #6 in Credit Karma searches. Nevada — #10 in Credit Karma searches.

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