The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate
CB Insights
SEPTEMBER 24, 2018
Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.
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