Community Innovation Strategies Marketing Millennials 
The Financial Brand
FEBRUARY 24, 2021
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand.
The Financial Brand
FEBRUARY 24, 2021
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Pineapples are Helping Community Banks Attract Younger Customers appeared first on The Financial Brand.
PYMNTS
JULY 18, 2019
In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.” As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”.
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