Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Offer millennials the human touch. Get out of the office.
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