Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

MAY 26, 2017

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Started with # (who?)

Branding 103

Branding Community Survey Data 103

Gonzobanker

JUNE 26, 2019

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. A longtime poster child for Salesforce, $108 billion Huntington Bank isn’t exactly a mid-size community bank.

Idaho 140

Idaho Michigan System Lending 140