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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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How Being Raised by a Banker Shaped My Education

Social Assurance

My dad has spent his career working at several banks throughout Iowa and Nebraska. Just over a decade ago, our family settled in York, Nebraska, where my dad became the CFO of a community bank. Now a Bank Marketer. In my current role, I write creative social media content for banks and credit unions.

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The community bank’s complete guide to building trust

Independent Banker

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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Build your community bank’s brand with swag

Independent Banker

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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A Step Ahead

Independent Banker

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.