10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference
South State Correspondent
SEPTEMBER 20, 2022
This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 4: Empowering Marketers.
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