Can Sneaker Sales Save The Lagging Apparel Industry?
PYMNTS
AUGUST 2, 2016
Fashion is largely fueling the rise in footwear sales, as many consumers, especially millennials, “prefer matching their footwear with their daily outfits,” according to the TechNavio report. Celebrity-endorsed fashion, sponsoring sports teams and attracting consumers through social media are some marketing initiatives adopted by vendors.
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