Cards, Community, Houston and social media

How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members

PYMNTS

JULY 1, 2020

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

Branding

Branding Houston social media Innovation

Millennial’s Matter to Bank Marketing

Long Lasting Ideas

JANUARY 5, 2015

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Don’t.

Marketing

Marketing Millennials Community Bank social media

Community Banking Brief

How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members

Millennial’s Matter to Bank Marketing

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