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Nordstrom Tempts Millennials With Snapchat Presence

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In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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After Subscription Stumbles, How Patreon Won Back Customer Trust

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Attorney General Letitia James said her office won more than $16 million in restitution and penalties for 68,000 victims and shuttered the scammers’ New York and Oregon operations. Coca-Cola hopes the move will increase brand awareness and enhance customer loyalty. Deep Dive: How Subscription Success Helps Drive Sharing Economy.

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