The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand
PYMNTS
JULY 23, 2019
One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. Enough, in fact, that it propelled the firm’s second big pivot — bringing in Dior retail strategy veteran Amanda Baldwin to run the operations of the company as president.
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