When Corporate Innovation Goes Bad — The 116 Biggest Product Failures Of All Time
CB Insights
MAY 1, 2018
Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation. Atari spent $20M securing the movie rights, built the notoriously-hard-to-play game in just five and a half weeks, then produced 4 million cartridges, of which 2.5
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